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CDP: All you need to know about customer data platforms

If you have been working in e-commerce and have not heard about Customer Data Platforms yet, then boy am I having a treat for you in this blog.
Customer Data platforms have been the new buzzword within e-commerce and marketing for a few years. But it is still a new thing for many.

First party data vs third party data

the first-party data is key to an effective marketing strategy. It is also great to create strikingly precise and powerful lookalike audiences.
Feeding Facebook with better, more precise data leads to better lookalike audiences. No more guessing in Facebook’s ad creator about personality traits.

What is an API and why do we use them

APIs are the backbone behind connecting different applications or services together. Your website can use Facebook to share information. Or even Google to get a better understanding of who the customers are.

Why 1st Party Data Is A Must For Any Marketing Strategy

Data marketing has become the new norm and 1st party data is a must for any marketing strategy. Most e-commerce companies advertise with data from a very few platforms. The most common are Google and Facebook. This might sound well enough, but it can quickly go very wrong.

Facebook lookalike

The Power of Facebook Lookalike Audiences

There is no doubt that Facebook Lookalike Audiences is a powerful tool. But with more changes to data collecting, how do companies best utilize this mighty tool? A CDP could be exactly what you are looking for.

4 ways to improve your marketing strategy with a CDP

Nowadays, marketers face a lot of new challenges which have not been encountered before. First and foremost, customers are more demanding and expect highly-personalized communication.
Here are 4 ways to improve your marketing strategy with a Customer Data Platform.

How To Nail Your Omnichannel Marketing

The Customer journey doesn’t end with one channel and one device anymore. Customers can approach you in-store, from their mobile phones or laptop. And this poses a new challenge for brands working with omnichannel marketing.

How do you future-proof your data management?

2021 has been all about data privacy for individual consumers. But it has come at a price, a big one for some. E-commerce businesses have been struggling to deal with the aftermaths of iOS14.5 and GDPR changes.

Turning data into insights

This blog will take a deep-dive into what a CDP is, what it does, and give you 3 use-cases of how to use’s Customer…

iOS 15 is here - get ready now!

iOS 15 affects everything we do as marketers, so it is crucial that we get the hang off it now!

Downloade our guide and prepare your marketing, data and business for 2022! 

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What can you do with a CDP?

Learn how Moodings used Custimy on Black Friday Week to achieve better results and 'give them the belief of data back again'

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