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Retention marketing: successful re-engagement with a CDP

Looking to supercharge your customer retention marketing efforts by using a CDP in e-commerce? Then you’ve truly come to the right place. In this article, I’ll explain what a CDP is and why it can help you accelerate your growth by giving you insights into your customers’ behaviors and preferences.

Experts: What to focus on in e-commerce in 2022.

E-commerce is one of the most exciting and fast growing industries over the last years. But you need to keep up with the trends to stay successful. We teamed up with some of the best in and brighest in the e-commerce world to help you find out where to put your focus

How segmentation drives success in marketing

Segmentation is the key to success in marketing today, but it’s not enough to simply have a segmented audience. You need to use that segmentation strategically and effectively if you want your marketing to work harder for you – and drive more sales.

Data enrichment: Feed your marketing platforms with valuable data

Data enrichment is a way of using data to make your marketing campaigns more effective. This can be done by feeding the information from your customer data platforms (CDP) into your other marketing systems, such as email marketing software or ad management platforms.

Automated data processing: How a CDP does it

Data is a valuable asset to any e-commerce. But it’s only useful if you’re able to access, analyze, and act on it. This is where customer data platforms come in. They provide companies with the tools they need automated data processing and analysis.

CDP reporting

CDP reporting: Get valuable business and customer insights

The customer data platform (CDP) is a powerful reporting tool for e-commerce.
It keeps track of your customers, their purchases and their behaviour, enabling you to create targeted campaigns that work. But the CDP can do more than just generate revenue.
It also gives you valuable insights into your business and its customers.

roas calculation

ROAS calculation: how to calculate your marketing efforts

The term “ROAS” may sound intimidating, but it’s actually a fairly simple concept. ROAS is an acronym for “return on ad spend,” and it’s used to measure the effectiveness of your marketing campaigns. Essentially, it measures how much revenue you made from every dollar that went into advertising.

Behavioral marketing picture

Relevant and valuable communication through behavioral marketing

Behavioral marketing is all about leveraging real-time customer data to drive more relevant and valuable communications. The best behavioral marketing software allows you to build personalized experiences based on your customers’ behaviors and preferences.

acquisition marketing

What is acquisition marketing and how to get started

No business can exist without new customers. This is a given, but for e-commerce businesses, acquisition marketing is even more vital than in any other industry. Acquiring new customers every single month is vital in order to build a sustainable customer base. However, this can be quite a challenge.

one to one marketing

One to one marketing: how to get started

One to one marketing is a strategy no e-commerce business can afford to not consider anymore. The goal of one to one marketing is all about creating personalized experiences for your customers. In a world today, where a customer can get any product with just one click, they want something more.

data driven

Data driven: What does it mean and why it matters

Oh, you wanna learn from the best e-commerce stores and take smarter decisions? Sounds like a very good idea to me. Why don’t we talk about the different steps you need to take to become data driven and beat the e-commerce competition when the next high season kicks off!

ecommerce marketing

E-commerce marketing: Guide to mastering it in 2022

Every single e-commerce store wants to increase traffic, convert customers, and be profitable. But, one thing is what you want to achieve, and another one is being successful at it. Focus on these 6 pillers to master e-commerce marketing in 2022

acquisition marketing

Data collection methods: Collecting relevant data

There are quite a lot of factors that differentiate a good e-commerce store from one that is about to head downwards. But, one thing always stays true.

The good ones are the ones who are intent on understanding their customers, their needs, behaviors, and how they buy.

customer profile

How CDP helps you uncover your ideal customer profiles

A customer profile is a representation of the characteristics and needs of your customers. It can include anything from demographic data, psychographic data, and behavioral data about the customers. Your CDP will help you identify these audiences based on their motivations and needs.

social media analytics

Get the most out of your social media analytics by using a CDP

Every e-commerce manager wants to know how effective their advertising is. But having a holistic overview of the business and an ability to understand the full customer journey has proven to be a challenge for years. But there might be an answer to the issue.

Facebook custom audience

Facebook custom audiences enriched with a CDP

Facebook Custom Audiences is an advanced advertising feature for marketers. It is giving them access to an incredible amount of highly specific data about users.

To create custom audiences, you’ll need to use a Customer Data Platform. Connect your Facebook account with the CDP and run an audience enrichment.

Customer retention

Customer retention: What it is and why you need to focus on it

Customer retention is key for any e-commerce business looking to be profitable. In fact, retention is 6-7 times cheaper than acquisition.

To do it right, you need to understand you customers, and a CDP can give you those insights needed to take it to the next level


CDP: All you need to know about customer data platforms

If you have been working in e-commerce and have not heard about Customer Data Platforms yet, then boy am I having a treat for you in this blog.
Customer Data platforms have been the new buzzword within e-commerce and marketing for a few years. But it is still a new thing for many.

iOS 15 is here - get ready now!

iOS 15 affects everything we do as marketers, so it is crucial that we get the hang off it now!

Downloade our guide and prepare your marketing, data and business for 2022! 

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What can you do with a CDP?

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