A Customer Data platform is not only a future-proof alternative to Google Analytics. It is the future of e-commerce, marketing, and data handling. With a first-party data and compliance first approach, it ensures you can minimize damage as a result of major changes like Google Analytics. By taking ownership and control of your own data, you can work and scale confidently.
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Customer acquisition is one of the most important steps in the customer lifecycle. It helps to generate new customers for your e-commerce business and grow its revenue. But what if you could improve your customer acquisition process? In this article, I will explain how a Customer Data Platform (CDP) can help with this, as well as explain the importance of ensuring a constant flow of new, profitable customers.
Customer data platforms (CDPs) are quickly becoming the next big thing in e-commerce marketing.
E-commerce businesses use it to create personalized experiences for each customer, reducing churn rates and increasing margins across your business.
There’s a lot of talk about customer data in the world of e-commerce, but not everyone understands what it is. Or perhaps they do know, but they struggle to see how to gain actual value from it. In this post, I’ll help demystify the topic and share why it’s so important for your e-commerce business!
CDP solutions are becoming more and more popular in the world of e-commerce and marketing. Marketers use CDPs to track customer data, and they can help you keep tabs on their behavior so that you can better serve them. However, there are many different types of CDP solutions out there, so it’s important to know what’s offered by each company before signing up with one.
Data segmentation is a way to divide customer data into smaller groups with similar traits. It can be an incredibly effective way to target your audience. And it’s becoming increasingly important as more people use the Internet and social media.
A CDP can help your data segmentation boost your marketing efforts greatly. Learn how to here
If you’re an online retailer, the world of e-commerce feels like a fast-moving target. It’s easy to forget how much things have changed over the years. Today’s consumers are savvier than ever before
They expect more from their experiences, and a CDP could be the answer
Retail analytics is the process of gathering insights from your data and using them to make better business decisions. It can help you understand what’s working, and what isn’t and develop new strategies. Retailers who invest in retail analytics are outperforming their competition by eight percent on average.
Your e-commerce company has a customer data platform. You’re using it to store and analyze every aspect of your customer’s interactions with your brand. But what if you could use that same information to predict who’s most likely to buy from you? That’s where predictive audiences come in.
Data integration is a massive challenge and finding a solution that’s right for your e-commerce business can be tough. How do you know if your data isn’t integrated? How do you know what data should be integrated?
Learn how a CDP can help your data integrations in e-commerce.
Real time marketing is the future of e-commerce marketing. More and more customers turn to digital channels to make purchases and interact with their favorite brands.
A CDP allows you to do exactly that
One of the main goals of any e-commerce business is to target the right audiences with their messaging. And with the proper data infrastructure combined with Meta’s introduction of CAPI, you no longer have to shoot blindly to find your targets.
Learn how to create strikingly precise advertising again.
We are looking into “darker” times in the world of e-commerce.
Growth is slowing, sales are going down, and advertising and converting customers becomes increasingly expensive.
Learn how to grow without killing your marketing budget with a CDP and CAPI
Even when economies are looking to go into recession all across the world, it is still possible to hyper-charge growth for your e-commerce business. But you need to rethink your strategies to do so.
Meta’s introduction of CAPI might just change the game completely
Looking to supercharge your customer retention marketing efforts by using a CDP in e-commerce? Then you’ve truly come to the right place. In this article, I’ll explain what a CDP is and why it can help you accelerate your growth by giving you insights into your customers’ behaviors and preferences.
E-commerce is one of the most exciting and fast growing industries over the last years. But you need to keep up with the trends to stay successful. We teamed up with some of the best in and brighest in the e-commerce world to help you find out where to put your focus
Segmentation is the key to success in marketing today, but it’s not enough to simply have a segmented audience. You need to use that segmentation strategically and effectively if you want your marketing to work harder for you – and drive more sales.
Data enrichment is a way of using data to make your marketing campaigns more effective. This can be done by feeding the information from your customer data platforms (CDP) into your other marketing systems, such as email marketing software or ad management platforms.
Data is a valuable asset to any e-commerce. But it’s only useful if you’re able to access, analyze, and act on it. This is where customer data platforms come in. They provide companies with the tools they need automated data processing and analysis.
We teamed up with Julie Amanda Nyholm from PL & Partners to help answer how you can become successful with paid social as an e-commerce. Learn how to increase your CTR, CLV, and optimize CAC and much more.
The customer data platform (CDP) is a powerful reporting tool for e-commerce.
It keeps track of your customers, their purchases and their behaviour, enabling you to create targeted campaigns that work. But the CDP can do more than just generate revenue.
It also gives you valuable insights into your business and its customers.
The term “ROAS” may sound intimidating, but it’s actually a fairly simple concept. ROAS is an acronym for “return on ad spend,” and it’s used to measure the effectiveness of your marketing campaigns. Essentially, it measures how much revenue you made from every dollar that went into advertising.
Behavioral marketing is all about leveraging real-time customer data to drive more relevant and valuable communications. The best behavioral marketing software allows you to build personalized experiences based on your customers’ behaviors and preferences.
No business can exist without new customers. This is a given, but for e-commerce businesses, acquisition marketing is even more vital than in any other industry. Acquiring new customers every single month is vital in order to build a sustainable customer base. However, this can be quite a challenge.
One to one marketing is a strategy no e-commerce business can afford to not consider anymore. The goal of one to one marketing is all about creating personalized experiences for your customers. In a world today, where a customer can get any product with just one click, they want something more.