Custimy acquires Make Influence to Revolutionize Data-Driven Influencer Marketing

We are thrilled to announce that Custimy and Make Influence are joining, and merging to create a powerhouse in the world of e-commerce marketing.

Our combined expertise and technology will enable businesses to create highly personalized, data-driven campaigns that leverage influencer and paid media marketing to drive sustainable growth and profitability.

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What is Make Influence?

Make Influence is a SaaS startup that allows b2c brands and creators to develop and manage transparent and effective influencer collaborations based on data. Their goal is to help businesses build long-lasting relationships with their audiences and optimize their influencer marketing campaigns by providing data-driven insights and innovative tools.

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How did Make Influence and Custimy come to be?

Make Influence and Custimy are two SaaS startups that were founded in Copenhagen around the same time. While sharing the same office space during the summer 2022, our teams got to know each other better and realized that we had a lot in common.

We quickly realized that not only our missions and approach to marketing were deeply connected, but also that our know-how, technical capabilities and teams were also highly synergetic, and that our customers could benefit from us starting a closer collaboration.

In the last few months, we have been working tirelessly with to find a way to merge our businesses and take advantage of these synergies.

Together with our partners and investors, we started tracing a path that could bring the two companies to join forces and leverage on these synergies to better serve our customers and community of creators, while drafting the opportunities for helping even more e-commerce businesses grow by eventually integrating of our products.

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Today, we put a sigil on these months of hard work as we start a new chapter of our stories, together.

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By joining forces, Make Influence and Custimy plan to provide e-commerce brands with data-driven insights, innovative tools, and a collaborative community. This will help Custimy customers optimize their campaigns and enhance them with data-driven influencer marketing while finding new ways to connect with their customers and build strong, lasting relationships with their audience.

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What does this mean for Custimy users?

At the moment, our products will continue to operate separately, and we guarantee that everything you appreciate about Custimy will remain mostly unaffected. However, in the background, our teams will begin collaborating from the very beginning.

In particular, our commercial and customer service departments will start working together from day one, to offer you both an improved experience, but also to give you the opportunity to leverage the combined value our products can offer and improve your digital marketing setup.

As we plan for the future, our top priority is the integration of our software, enabling us to provide even greater benefits to our customers.

Our focus is leveraging Make Influence's influencer marketing expertise to help users create more effective campaigns that boost customer engagement and revenue growth.

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"With the acquisition of Make Influence, our customers will in the future gain even more value and deeper insights into their data, now extending to creators and influencers as well" - Martin Navne, CEO

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On top of this, Custimy customers already using influencers as part of their marketing strategy will be able to develop more powerful and data-driven collaborations, while lowering the complexity of managing them.

For instance, the integration of Make Influence with Custimy will give our customers new insights into their influencer campaigns.

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They will be able to discover influencers whose audiences are likely to yield the best results, create collaborations to test this synergy and then quickly validate what creators generate the most sales.

After that, using Custimy they will be able to go more in-depth in each influencer's performance and identify which ones attract customers who are most valuable to their business, such as high spenders or frequent purchasers.

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We are confident that the integration of Custimy and Make Influence will unleash new possibilities for our users and enhance their e-commerce marketing efforts. To discover how to Make Influence can help grow your business, schedule a demo with us today!

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