A Look Back at Custimy's 2022

With 2023 already in full swing, we thought it would be interesting to take a look back at the past year's highlights.

A futureproof alternative to Google Analytics for e-commerce

A Customer Data platform is not only a future-proof alternative to Google Analytics. It is the future of e-commerce, marketing, and data handling.

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Customer acquisition: acquire customers more efficiently using a CDP

Customer acquisition is one of the most important steps in the customer lifecycle. It helps to generate new customers for your e-commerce business and grow its revenue.

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Customer database: gather all insights from customer’s one place

Customer data platforms (CDPs) are quickly becoming the next big thing in e-commerce marketing. Learn how a customer database can help you.

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Customer data: Turn data into valuable insights

There's a lot of talk about customer data in the world of e-commerce, but not everyone understands what it is. A CDP can help you answer that.

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CDP solutions: a deep dive into the world of CDPs

CDP solutions are becoming more and more popular in the world of e-commerce and marketing. There are many options, let's dive into it them.

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Data segmentation: what is it and why it’s important

Data segmentation is a way to divide customer data into groups with similar traits. It can be incredibly effective with an e-commerce CDP.

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The current state and evolution of ecommerce

The evolution of ecommerce is faster than ever. Covid, iOS14.5, GDPR and many other things have accelerated it. But what about the CDP?

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What is retail analytics and why is it important

Retail analytics is the process of gathering insights from your data and using them to make better business decisions. Use analytics to grow.

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Predictive audiences: How CDPs leverage machine learning to find your best customers

Your e-commerce company has a CDP. You store and analyze every aspect of your customer's interactions. But what about predictive audiences?

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What is data integration and why it’s important

Data integration is a massive challenge and finding a solution that's right for your e-commerce business can be tough. A CDP can solve that.

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Real time marketing: Unlock the potential using a CDP

Real time marketing is the future of e-commerce. More and more customers turn to digital channels to buy. A CDP can supercharge that.

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3 ways to accelerate e-commerce growth in the middle of a recession

Even when economies are looking to go into recession all across the world, it is still possible to hyper-charge growth for your e-commerce business.

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Supercharge your e-commerce with data you control

One of the main goals of any e-commerce business is to target the right audiences with their messaging.

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How to steer clear of a recession without killing your marketing budget

We are looking into “darker” times in the world of e-commerce. Growth is slowing, sales are going down, and advertising...

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Retention marketing: successful re-engagement with a CDP

Looking to supercharge your customer retention marketing efforts by using a Customer Data Platform (CDP) in e-commerce?

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Experts: What to focus on in e-commerce in 2022.

E-commerce is one of the most exciting and fast growing industries over the last years. That is great, especially if you are able to keep up with the trends to stay successful.

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How segmentation drives success in marketing

Segmentation is the key to success in marketing today, but it’s not enough to simply have a segmented audience.

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Data enrichment: Feed your marketing platforms with valuable data

Data enrichment is a way of using data to make your marketing campaigns more effective. A CDP can power your other e-commerce systems with it

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Automated data processing: How a CDP does it

Data is a valuable asset to any e-commerce. But it’s only useful if you’re able to access, analyze, and act on it.

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How to achieve success with paid social as an e-commerce.

Paid socials also known as digital advertisements on social networks are one of the cornerstones of e-commerce marketing.

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CDP reporting: Get valuable business and customer insights

The Customer Data Platform (CDP) is a powerful reporting tool for e-commerce. It keeps track of your customers, their purchases, and their behavior, enabling you to create targeted campaigns that work.

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ROAS calculation: how to calculate your marketing efforts

The term “ROAS” may sound intimidating, but it’s actually a fairly simple concept. ROAS is an acronym for “return on ad spend,” and it’s used to measure the effectiveness of your marketing campaigns.

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Relevant and valuable communication through behavioral marketing

Behavioral marketing is all about leveraging real-time customer data to drive more relevant and valuable communications.

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What is acquisition marketing and how to get started

No business can exist without new customers. This is a given, but for e-commerce businesses, acquisition marketing is even more vital than in any other industry.

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One to one marketing: how to get started

One to one marketing is a strategy no e-commerce business can afford to not consider anymore. The goal of one2one marketing is all about creating personalized experiences for your customers.

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Data driven: What does it mean and why it matters

What is data driven decision making? That is a big question, and in e-commerce, there are about as many answers as there are people to talk about it.

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Single Customer View: What is it and how does it benefit your marketing?

In 2022 we really see the next step in the transformation of e-commerce businesses. They are moving from being a traditional online store to becoming technologically advanced.

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E-commerce marketing: Guide to mastering it in 2022

Every single e-commerce store wants to increase traffic, convert customers, and be profitable. But, one thing is what you want to achieve, and another one is being successful at it.

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Data collection methods: Collecting relevant data

There are quite a lot of factors that differentiate a good e-commerce store from one that is about to head downwards. But, one thing always stays true.

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Multichannel marketing: Personalized experiences wherever your customers are

If you’re a marketer, think back to when you were a kid. You probably had favorite toys and clothing brands that you loved to play with and wear. Now imagine if those brands could remember all the things you like, want, or need. Imagine if they could tailor their marketing messages to fit your specific needs in real-time.

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How CDP helps you uncover your ideal customer profiles

You are likely sitting in your chair, or maybe standing at your desk, and wondering… Why should I care about Customer Data Platforms?

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Get the most out of your social media analytics by using a CDP

Every marketer and e-commerce manager wants to know how effective their advertising is. But having a holistic overview of the business and an ability to understand the full customer journey has proven to be a challenge for years.

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Facebook custom audiences enriched with a CDP

Facebook Custom Audiences is an advanced advertising feature for marketers. It is giving them access to an incredible amount of highly specific data about users.

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Data tracking: What is it and why is it more important than ever

If you find yourself asking, “What is data tracking?” and “Why should I care about it?” then you’re in the right place. In this article, I will not only answer those questions.

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Customer retention: What it is and why you need to focus on it

Customer retention is key for any e-commerce business looking to be profitable. In fact, retention is 6-7 times cheaper than acquisition.

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CDP marketing: Level up your marketing effort with a Customer Data Platform

Customer Data Platform has been designed to meet the most sophisticated demands imposed on modern-day marketers. CDP marketing be the key.

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Data visualization tools: visualize your KPI’s and metrics

Being able to visualize your data is key to understand your KPIs and metrics. Learn more here!

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Cookieless world: the new norm of tracking

We are entering the age of a cookieless and a new norm of tracking customer data. Learn how a CDP can help solve your e-commerce tracking.

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CDP: All you need to know about customer data platforms

The CDP is one of the most talked about technologies in e-commerce over the recent years. But what is it actually? Learn everything here!

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First party data vs third party data

First party data vs Third party data. Lets dive into the differences and learn how you can get the most out your data with an ecommerce CDP

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What is an API and why do we use them

APIs are the backbone behind connecting different applications together. Learn how you can use your Customer Data Platform with APIs.

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What is segmentation and how does it help find your best customers

What is segmentation, and how can a Customer Data platform help you find your best customers. Read this blog to find out how to do it best.

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Why 1st Party Data Is A Must For Any Marketing Strategy

Data marketing has become the new norm and 1st party data is a must for any marketing strategy. See how to take your business to the next level!

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The Power of Facebook Lookalike Audiences

There is no doubt that Facebook Lookalike Audiences is a powerful tool. But with more changes to data collecting, how do you best utilize it?

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How to improve your Christmas campaign with a CDP

A successful marketing campaign begins with organized data. This is where CDP gets its meaning from - integrated and unified data. See more here!

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How To Nail Your Omnichannel Marketing

iOS14.5 has pushed new challenges to omnichannel marketing. Learn how a CDP can help you succeed with everchanging complex customer journeys

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How do you future-proof your data management?

2021 has been all about data privacy. Learn more here about how to secure your data future-proof your business.

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10 personalization hacks that will knock out your competitors

Personalized online shopping becomes more demanding today. Any wasted interaction on your website loses your customers. 10 hacks to check out

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The next generation of customer engagement

Check out what the next generation of customer engagement means, and how you can get ahead of the curve and tap into it already today.

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Evolution of modern email marketing after iOS15

Modern email marketing took a major shift after iOS15. It has become increasingly difficult to track open rates amongst other things.

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How did consumers respond to ads last year on Black Friday? And how can you top it?

Black Friday 2020 was the biggest success. It showed the importance of building your online presence and working on your marketing strategy.

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Black Friday tips for e-commerce marketers

Black Friday strategies for e-commerce marketers. Looking for a Black Friday strategy that works for your company? Check these ones!

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iOS 15 – Everything you need to know and how to handle it

See how iOS 15 affects you and your company. We have gathered everything you need to know about iOS 15 and how to handle it as a marketer.

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How personalization can improve your customers’ experiences

Personalization affects your business and relations to customers. See how to improve your customers' experiences with personalization

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3 types of data you use every single day without thinking about it

Learn how to personalize your customers' experience by using insights by consolidating first, second, and third-party data with your CDP.

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What is the difference between a CDP and a CRM?

What is the difference between a CRM and CDP? How can you use a CDP? Learn how to combine the 2 systems for greater results in your business.

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Activate your data – POAS vs ROAS

What is ROAS, and why is POAS simply a better metric to use in marketing? Read our blog to get to know why we argue that ROAS is a dead KPI

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Activate Your Data – buyer personas

We have gathered evertyhing you need to know about how to make buyer personas based on your data. Click here to lean more!

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Turning data into insights

A customer data platform collects all your data and turns it into valuable insights into your customers. See how it can help you and your business!

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21 ways to save time as a marketer

Do you want to work a little smarter and keep your workflow going as planned? Then click here to read our 21 ways to save time as a marketer!

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Apple iOS 14/14.5 – The future of privacy

Read everything you need to know about the latest iOS 14.5 update and how it affects privacy for SMBs worldwide. Take ownership of your data!

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How to minimize time spent on data analysis and performance tracking

Data analysis and performance tracking can make a company less efficient. Read here how to minimize the time spent on tasks that can be automated!

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Attribution – how do I know which channel is driving the revenue?

What is marketing attribution and what is the different types of marketing attribution? We cover everything you need to know! Read more here

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How Customer Data Platform can be beneficial for email marketing?

Learn how to master your email marketing skills thanks to the Customer Data Platform! Read our 5 benefits from using af CDP for e-mail marketing.

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How to increase customer lifetime value?

Customer Lifetime Value is probably one of the most disregarded business activities. Read all you need to know about CLV and how to increase it.

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Customer Data Platform solution for digital SMEs

Do you find researching customers’ needs and insights more troublesome than ever due to the constantly changing trends on the market?

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How to track influence and performance of agency decisions?

Are you wondering if your business and marketing efforts reach its full potential? Read about factors you need to be aware of to get the best results.

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Check out our latest posts

A Look Back at Custimy's 2022

A futureproof alternative to Google Analytics for e-commerce

Customer acquisition: acquire customers more efficiently using a CDP

Customer database: gather all insights from customer’s one place

Customer data: Turn data into valuable insights

CDP solutions: a deep dive into the world of CDPs

Data segmentation: what is it and why it’s important

The current state and evolution of ecommerce

What is retail analytics and why is it important

Predictive audiences: How CDPs leverage machine learning to find your best customers

What is data integration and why it’s important

Real time marketing: Unlock the potential using a CDP

3 ways to accelerate e-commerce growth in the middle of a recession

Supercharge your e-commerce with data you control

How to steer clear of a recession without killing your marketing budget

Retention marketing: successful re-engagement with a CDP

Experts: What to focus on in e-commerce in 2022.

How segmentation drives success in marketing

Data enrichment: Feed your marketing platforms with valuable data

Automated data processing: How a CDP does it

How to achieve success with paid social as an e-commerce.

CDP reporting: Get valuable business and customer insights

ROAS calculation: how to calculate your marketing efforts

Relevant and valuable communication through behavioral marketing

What is acquisition marketing and how to get started

One to one marketing: how to get started

Data driven: What does it mean and why it matters

Single Customer View: What is it and how does it benefit your marketing?

E-commerce marketing: Guide to mastering it in 2022

Data collection methods: Collecting relevant data

Multichannel marketing: Personalized experiences wherever your customers are

How CDP helps you uncover your ideal customer profiles

Get the most out of your social media analytics by using a CDP

Facebook custom audiences enriched with a CDP

Data tracking: What is it and why is it more important than ever

Customer retention: What it is and why you need to focus on it

CDP marketing: Level up your marketing effort with a Customer Data Platform

Data visualization tools: visualize your KPI’s and metrics

Cookieless world: the new norm of tracking

CDP: All you need to know about customer data platforms

First party data vs third party data

What is an API and why do we use them

What is segmentation and how does it help find your best customers

Why 1st Party Data Is A Must For Any Marketing Strategy

The Power of Facebook Lookalike Audiences

How to improve your Christmas campaign with a CDP

How To Nail Your Omnichannel Marketing

How do you future-proof your data management?

10 personalization hacks that will knock out your competitors

The next generation of customer engagement

Evolution of modern email marketing after iOS15

How did consumers respond to ads last year on Black Friday? And how can you top it?

Black Friday tips for e-commerce marketers

iOS 15 – Everything you need to know and how to handle it

How personalization can improve your customers’ experiences

3 types of data you use every single day without thinking about it

What is the difference between a CDP and a CRM?

Activate your data – POAS vs ROAS

Activate Your Data – buyer personas

Turning data into insights

21 ways to save time as a marketer

Apple iOS 14/14.5 – The future of privacy

How to minimize time spent on data analysis and performance tracking

Attribution – how do I know which channel is driving the revenue?

How Customer Data Platform can be beneficial for email marketing?

How to increase customer lifetime value?

Customer Data Platform solution for digital SMEs

How to track influence and performance of agency decisions?

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