With 2023 already in full swing, we thought it would be interesting to take a look back at the past year's highlights.
A Customer Data platform is not only a future-proof alternative to Google Analytics. It is the future of e-commerce, marketing, and data handling.
Customer acquisition is one of the most important steps in the customer lifecycle. It helps to generate new customers for your e-commerce business and grow its revenue.
Customer data platforms (CDPs) are quickly becoming the next big thing in e-commerce marketing. Learn how a customer database can help you.
There's a lot of talk about customer data in the world of e-commerce, but not everyone understands what it is. A CDP can help you answer that.
CDP solutions are becoming more and more popular in the world of e-commerce and marketing. There are many options, let's dive into it them.
Data segmentation is a way to divide customer data into groups with similar traits. It can be incredibly effective with an e-commerce CDP.
The evolution of ecommerce is faster than ever. Covid, iOS14.5, GDPR and many other things have accelerated it. But what about the CDP?
Retail analytics is the process of gathering insights from your data and using them to make better business decisions. Use analytics to grow.
Your e-commerce company has a CDP. You store and analyze every aspect of your customer's interactions. But what about predictive audiences?
Data integration is a massive challenge and finding a solution that's right for your e-commerce business can be tough. A CDP can solve that.
Real time marketing is the future of e-commerce. More and more customers turn to digital channels to buy. A CDP can supercharge that.
Even when economies are looking to go into recession all across the world, it is still possible to hyper-charge growth for your e-commerce business.
One of the main goals of any e-commerce business is to target the right audiences with their messaging.
We are looking into “darker” times in the world of e-commerce. Growth is slowing, sales are going down, and advertising...
Looking to supercharge your customer retention marketing efforts by using a Customer Data Platform (CDP) in e-commerce?
E-commerce is one of the most exciting and fast growing industries over the last years. That is great, especially if you are able to keep up with the trends to stay successful.
Segmentation is the key to success in marketing today, but it’s not enough to simply have a segmented audience.
Data enrichment is a way of using data to make your marketing campaigns more effective. A CDP can power your other e-commerce systems with it
Data is a valuable asset to any e-commerce. But it’s only useful if you’re able to access, analyze, and act on it.
Paid socials also known as digital advertisements on social networks are one of the cornerstones of e-commerce marketing.
The Customer Data Platform (CDP) is a powerful reporting tool for e-commerce. It keeps track of your customers, their purchases, and their behavior, enabling you to create targeted campaigns that work.
The term “ROAS” may sound intimidating, but it’s actually a fairly simple concept. ROAS is an acronym for “return on ad spend,” and it’s used to measure the effectiveness of your marketing campaigns.
Behavioral marketing is all about leveraging real-time customer data to drive more relevant and valuable communications.
No business can exist without new customers. This is a given, but for e-commerce businesses, acquisition marketing is even more vital than in any other industry.
One to one marketing is a strategy no e-commerce business can afford to not consider anymore. The goal of one2one marketing is all about creating personalized experiences for your customers.
What is data driven decision making? That is a big question, and in e-commerce, there are about as many answers as there are people to talk about it.
In 2022 we really see the next step in the transformation of e-commerce businesses. They are moving from being a traditional online store to becoming technologically advanced.
Every single e-commerce store wants to increase traffic, convert customers, and be profitable. But, one thing is what you want to achieve, and another one is being successful at it.
There are quite a lot of factors that differentiate a good e-commerce store from one that is about to head downwards. But, one thing always stays true.
If you’re a marketer, think back to when you were a kid. You probably had favorite toys and clothing brands that you loved to play with and wear. Now imagine if those brands could remember all the things you like, want, or need. Imagine if they could tailor their marketing messages to fit your specific needs in real-time.
You are likely sitting in your chair, or maybe standing at your desk, and wondering… Why should I care about Customer Data Platforms?
Every marketer and e-commerce manager wants to know how effective their advertising is. But having a holistic overview of the business and an ability to understand the full customer journey has proven to be a challenge for years.
Facebook Custom Audiences is an advanced advertising feature for marketers. It is giving them access to an incredible amount of highly specific data about users.
If you find yourself asking, “What is data tracking?” and “Why should I care about it?” then you’re in the right place. In this article, I will not only answer those questions.
Customer retention is key for any e-commerce business looking to be profitable. In fact, retention is 6-7 times cheaper than acquisition.
Customer Data Platform has been designed to meet the most sophisticated demands imposed on modern-day marketers. CDP marketing be the key.
Being able to visualize your data is key to understand your KPIs and metrics. Learn more here!
We are entering the age of a cookieless and a new norm of tracking customer data. Learn how a CDP can help solve your e-commerce tracking.
The CDP is one of the most talked about technologies in e-commerce over the recent years. But what is it actually? Learn everything here!
First party data vs Third party data. Lets dive into the differences and learn how you can get the most out your data with an ecommerce CDP
APIs are the backbone behind connecting different applications together. Learn how you can use your Customer Data Platform with APIs.
What is segmentation, and how can a Customer Data platform help you find your best customers. Read this blog to find out how to do it best.
Data marketing has become the new norm and 1st party data is a must for any marketing strategy. See how to take your business to the next level!
There is no doubt that Facebook Lookalike Audiences is a powerful tool. But with more changes to data collecting, how do you best utilize it?
A successful marketing campaign begins with organized data. This is where CDP gets its meaning from - integrated and unified data. See more here!
iOS14.5 has pushed new challenges to omnichannel marketing. Learn how a CDP can help you succeed with everchanging complex customer journeys
2021 has been all about data privacy. Learn more here about how to secure your data future-proof your business.
Personalized online shopping becomes more demanding today. Any wasted interaction on your website loses your customers. 10 hacks to check out
Check out what the next generation of customer engagement means, and how you can get ahead of the curve and tap into it already today.
Modern email marketing took a major shift after iOS15. It has become increasingly difficult to track open rates amongst other things.
Black Friday 2020 was the biggest success. It showed the importance of building your online presence and working on your marketing strategy.
Black Friday strategies for e-commerce marketers. Looking for a Black Friday strategy that works for your company? Check these ones!
See how iOS 15 affects you and your company. We have gathered everything you need to know about iOS 15 and how to handle it as a marketer.
Personalization affects your business and relations to customers. See how to improve your customers' experiences with personalization
Learn how to personalize your customers' experience by using insights by consolidating first, second, and third-party data with your CDP.
What is the difference between a CRM and CDP? How can you use a CDP? Learn how to combine the 2 systems for greater results in your business.
What is ROAS, and why is POAS simply a better metric to use in marketing? Read our blog to get to know why we argue that ROAS is a dead KPI
We have gathered evertyhing you need to know about how to make buyer personas based on your data. Click here to lean more!
A customer data platform collects all your data and turns it into valuable insights into your customers. See how it can help you and your business!
Do you want to work a little smarter and keep your workflow going as planned? Then click here to read our 21 ways to save time as a marketer!
Read everything you need to know about the latest iOS 14.5 update and how it affects privacy for SMBs worldwide. Take ownership of your data!
Data analysis and performance tracking can make a company less efficient. Read here how to minimize the time spent on tasks that can be automated!
What is marketing attribution and what is the different types of marketing attribution? We cover everything you need to know! Read more here
Learn how to master your email marketing skills thanks to the Customer Data Platform! Read our 5 benefits from using af CDP for e-mail marketing.
Customer Lifetime Value is probably one of the most disregarded business activities. Read all you need to know about CLV and how to increase it.
Do you find researching customers’ needs and insights more troublesome than ever due to the constantly changing trends on the market?