Every e-commerce manager wants to know how effective their advertising is. But having a holistic overview of the business and an ability to understand the full customer journey has proven to be a challenge for years. But there might be an answer to the issue.Continue reading
Facebook Custom Audiences is an advanced advertising feature for marketers. It is giving them access to an incredible amount of highly specific data about users.
To create custom audiences, you’ll need to use a Customer Data Platform. Connect your Facebook account with the CDP and run an audience enrichment.Continue reading
Customer retention is key for any e-commerce business looking to be profitable. In fact, retention is 6-7 times cheaper than acquisition.
To do it right, you need to understand you customers, and a CDP can give you those insights needed to take it to the next levelContinue reading
The Customer Data Platform has been designed to meet the most sophisticated demands imposed on modern-day marketers. An ecommerce CDP can be the difference between a good experience and a great experience.Continue reading
Welcome to the new age of data-driven e-commerce!
Welcome to the cookieless world.
Dive into what the new era of a cookieless world looks like.
First-party data is key to an effective marketing strategy. It is also great to create strikingly precise and powerful lookalike audiences.
First-party data holds numerous advantages over third-party data, but only if you can leverage it properly. Learn how to here
How can you use a CDP to find the best customers for your business? It starts with segmentation, and doing it based on data insights. Learn more in the blogContinue reading
Data marketing has become the new norm and 1st party data is a must for any marketing strategy. Most e-commerce companies advertise with data from a very few platforms. The most common are Google and Facebook. This might sound well enough, but it can quickly go very wrong.Continue reading
There is no doubt that Facebook Lookalike Audiences is a powerful tool. But with more changes to data collecting, how do companies best utilize this mighty tool? A CDP could be exactly what you are looking for.Continue reading
A successful campaign begins with organized data. This is where CDP gets its meaning from, CDP for marketing means integrated and unified dataContinue reading