Every e-commerce manager wants to know how effective their advertising is. But having a holistic overview of the business and an ability to understand the full customer journey has proven to be a challenge for years. But there might be an answer to the issue.

Facebook Custom Audiences is an advanced advertising feature for marketers. It is giving them access to an incredible amount of highly specific data about users.

To create custom audiences, you’ll need to use a Customer Data Platform. Connect your Facebook account with the CDP and run an audience enrichment.

Customer retention is key for any e-commerce business looking to be profitable. In fact, retention is 6-7 times cheaper than acquisition.

To do it right, you need to understand you customers, and a CDP can give you those insights needed to take it to the next level

The Customer Data Platform has been designed to meet the most sophisticated demands imposed on modern-day marketers. An ecommerce CDP can be the difference between a good experience and a great experience.

How can you use a CDP to find the best customers for your business? It starts with segmentation, and doing it based on data insights. Learn more in the blog

There is no doubt that Facebook Lookalike Audiences is a powerful tool. But with more changes to data collecting, how do companies best utilize this mighty tool? A CDP could be exactly what you are looking for.

A successful campaign begins with organized data. This is where CDP gets its meaning from, CDP for marketing means integrated and unified data