Facebook custom audiences enriched with a CDP

Facebook Custom Audiences is an advanced advertising feature for marketers. It is giving them access to an incredible amount of highly specific data about users.

To create custom audiences, you’ll need to use a Customer Data Platform. Connect your Facebook account with the CDP and run an audience enrichment.

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First party data vs third party data

First-party data is key to an effective marketing strategy. It is also great to create strikingly precise and powerful lookalike audiences.
First-party data holds numerous advantages over third-party data, but only if you can leverage it properly. Learn how to here

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