Oh, you wanna learn from the best e-commerce stores and take smarter decisions? Sounds like a very good idea to me. Why don’t we talk about the different steps you need to take to become data driven and beat the e-commerce competition when the next high season kicks off!
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In 2022 we really see the next step in the transformation of e-commerce businesses. They are moving from being a traditional online store to becoming technologically advanced.
Single Customer View, Advanced segmentation, and predictive analysis have become vital
Every single e-commerce store wants to increase traffic, convert customers, and be profitable. But, one thing is what you want to achieve, and another one is being successful at it. Focus on these 6 pillers to master e-commerce marketing in 2022
There are quite a lot of factors that differentiate a good e-commerce store from one that is about to head downwards. But, one thing always stays true.
The good ones are the ones who are intent on understanding their customers, their needs, behaviors, and how they buy.
That’s the promise of multichannel marketing: creating personalized experiences across channels that reach customers wherever they are. In this blog, I will take you through what multichannel marketing is.
A customer profile is a representation of the characteristics and needs of your customers. It can include anything from demographic data, psychographic data, and behavioral data about the customers. Your CDP will help you identify these audiences based on their motivations and needs.
Every e-commerce manager wants to know how effective their advertising is. But having a holistic overview of the business and an ability to understand the full customer journey has proven to be a challenge for years. But there might be an answer to the issue.
Facebook Custom Audiences is an advanced advertising feature for marketers. It is giving them access to an incredible amount of highly specific data about users.
To create custom audiences, you’ll need to use a Customer Data Platform. Connect your Facebook account with the CDP and run an audience enrichment.
If you find yourself asking, “What is data tracking?” and “Why should I care about it?” then you’re in the right place. Lets talk about the changing world of data tracking and how you can get the most out of it with a CDP
Customer retention is key for any e-commerce business looking to be profitable. In fact, retention is 6-7 times cheaper than acquisition.
To do it right, you need to understand you customers, and a CDP can give you those insights needed to take it to the next level
The Customer Data Platform has been designed to meet the most sophisticated demands imposed on modern-day marketers. An ecommerce CDP can be the difference between a good experience and a great experience.
Visualising your data is key. Visualising your data insights is even more important. But how do you do it? Learn how a CDP can take it even a step further with built in analysis and consolidation
Welcome to the new age of data-driven e-commerce!
Welcome to the cookieless world.
Dive into what the new era of a cookieless world looks like.
If you have been working in e-commerce and have not heard about Customer Data Platforms yet, then boy am I having a treat for you in this blog.
Customer Data platforms have been the new buzzword within e-commerce and marketing for a few years. But it is still a new thing for many.
First-party data is key to an effective marketing strategy. It is also great to create strikingly precise and powerful lookalike audiences.
First-party data holds numerous advantages over third-party data, but only if you can leverage it properly. Learn how to here
APIs are the backbone behind connecting different applications or services together. Your website can use Facebook to share information. Or even Google to get a better understanding of who the customers are.
How can you use a CDP to find the best customers for your business? It starts with segmentation, and doing it based on data insights. Learn more in the blog
Data marketing has become the new norm and 1st party data is a must for any marketing strategy. Most e-commerce companies advertise with data from a very few platforms. The most common are Google and Facebook. This might sound well enough, but it can quickly go very wrong.
There is no doubt that Facebook Lookalike Audiences is a powerful tool. But with more changes to data collecting, how do companies best utilize this mighty tool? A CDP could be exactly what you are looking for.
A successful campaign begins with organized data. This is where CDP gets its meaning from, CDP for marketing means integrated and unified data
The Customer journey doesn’t end with one channel and one device anymore. Customers can approach you in-store, from their mobile phones or laptop. And this poses a new challenge for brands working with omnichannel marketing.
Modern email marketing took a major shift after iOS15. It has become increasingly difficult to track open rates amongst other things. But…
2021 has been all about data privacy for individual consumers. But it has come at a price, a big one for some. E-commerce businesses have been struggling to deal with the aftermaths of iOS14.5 and GDPR changes.
Nowadays, the customer shopping online becomes more demanding. We have prepared some tips and tricks for you on how to personalize your communication with the customer as much as possible.
Check out what the next generation of customer engagement means, and how you can get ahead of the curve and tap into it already today.