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Optimize purchasing. Maximize sales and profits.

Improve purchasing and Customer Lifetime Value by identifying best performing product categories based on profitability, propensity to buy, and customer-alignment.

Grow your business

Identify most profitable products

Probabilistic Programming aids you in identifying what products & categories your customers are most likely to buy, re-purchase, and recommend.

customer data platform for products

Identify helps you identify products with best forecasts, highest propensity to buy, profits, and improve your purchasing by purchasing the products your customers want.

improve purchasing


Purchase products with highest profitability, the right pricing, shortest Cash-to-cash cycle, best predictive forecasts of sales, and strongest customer propensity to buy.

improve customer lifetime value

Sell better

Improve Customer lifetime Value by having the products your customers want! Don’t let your competitors steal your customers attention and purchases.

minimize least performing products

Minimize your least performing products

Identify and minimize products performing the least, with lowest profits, and highest returns. Ensure to never promote products that will leave your customers with a bad experience.


The 3 keys to become a true “product” connoisseur

Use to find your best performing, highest recommended, and most profitable products. Use our advanced algorithms to find your “luring” products that brings your customers to the shop!

Ad spending


Identify what “luring” products create the highest average order sizes, most items purchased, and has the least returns.



Use your “luring” products in specific campaigns, channels, and flows to increase customer acquisition of existing and new customers.

Ad spending


Get your products in front of the right customers to enhance awareness, interest, and “propensity” to buy.

What can you do with a CDP?

Learn how Moodings used Custimy on Black Friday Week to achieve better results and 'give them the belief of data back again'