Every e-commerce manager wants to know how effective their advertising is. But having a holistic overview of the business and an ability to understand the full customer journey has proven to be a challenge for years. But there might be an answer to the issue.Continue reading
Facebook Custom Audiences is an advanced advertising feature for marketers. It is giving them access to an incredible amount of highly specific data about users.
To create custom audiences, you’ll need to use a Customer Data Platform. Connect your Facebook account with the CDP and run an audience enrichment.Continue reading
If you find yourself asking, “What is data tracking?” and “Why should I care about it?” then you’re in the right place. Lets talk about the changing world of data tracking and how you can get the most out of it with a CDPContinue reading
Customer retention is key for any e-commerce business looking to be profitable. In fact, retention is 6-7 times cheaper than acquisition.
To do it right, you need to understand you customers, and a CDP can give you those insights needed to take it to the next levelContinue reading
The Customer Data Platform has been designed to meet the most sophisticated demands imposed on modern-day marketers. An ecommerce CDP can be the difference between a good experience and a great experience.Continue reading
Visualising your data is key. Visualising your data insights is even more important. But how do you do it? Learn how a CDP can take it even a step further with built in analysis and consolidationContinue reading
Welcome to the new age of data-driven e-commerce!
Welcome to the cookieless world.
Dive into what the new era of a cookieless world looks like.
If you have been working in e-commerce and have not heard about Customer Data Platforms yet, then boy am I having a treat for you in this blog.
Customer Data platforms have been the new buzzword within e-commerce and marketing for a few years. But it is still a new thing for many.
First-party data is key to an effective marketing strategy. It is also great to create strikingly precise and powerful lookalike audiences.
First-party data holds numerous advantages over third-party data, but only if you can leverage it properly. Learn how to here
APIs are the backbone behind connecting different applications or services together. Your website can use Facebook to share information. Or even Google to get a better understanding of who the customers are.Continue reading