As a data-driven E-Commerce group, we always look for opportunities to enhance our knowledge through data in order to make better decisions. Custimy collects data from our tech stack and creates a good overview and insights on various aspects of our business. As of today, we have five different brands using the tool and the insights we are getting across our brands are highly interesting.

As a digital marketer focusing on performance with high ad spends - being able to enrich the algorithm with very precise Custimy segments, makes me able to perform way better while decreasing my time spent on creating well-working audiences to optimize performance even further across different channels.

I am really impressed by Custimy’s approach to customer segmentation and ability to be a ‘single source of truth’ for targeting and audience building across Klaviyo, Meta and Google ad platforms. Using their segments allows us to retain customers and drive repeat purchases with automated Klavioyo flows putting the most relevant and personalized offers in front of them at the right time. It’s a customer data platform with huge potential.

I love to have a platform that collects it all and gives me one single overview. Custimy has been very beneficial regarding time spent analyzing my business and understanding the customers better. We love to have insights, and being actionable is the most important for us. Setting up automation, which helps us to find new customers in an easier way, definitely makes our lives easier every day.

At Møbelkompagniet we had trouble retaining our existing customers. We really wanted customers to come back and make a second purchase. With Custimy’s segmentation engine we were able to engage different customer groups in order to increase their repurchasing rate. Secondly have the product insights given us a clear indication of which product is good for our business and what is not

Incorporating data from Custimy in ABENAs advertising on Meta, we experienced a +1200% increase in add-to-cart events. On all softer metrics, both audiences showed good performance but on conversions, the look-a-like audience build on Custimy data outperformed the look-a-like audience build only on Meta pixel data. Consolidating data from multiple of ABENAs available data sources in Custimy, we were able to build a stronger foundation of relevant data to reach users with a high intent to convert

As a data-driven E-Commerce group, we always look for opportunities to enhance our knowledge through data in order to make better decisions. Custimy collects data from our tech stack and creates a good overview and insights on various aspects of our business. As of today, we have five different brands using the tool and the insights we are getting across our brands are highly interesting.

As a digital marketer focusing on performance with high ad spends - being able to enrich the algorithm with very precise Custimy segments, makes me able to perform way better while decreasing my time spent on creating well-working audiences to optimize performance even further across different channels.

I am really impressed by Custimy’s approach to customer segmentation and ability to be a ‘single source of truth’ for targeting and audience building across Klaviyo, Meta and Google ad platforms. Using their segments allows us to retain customers and drive repeat purchases with automated Klavioyo flows putting the most relevant and personalized offers in front of them at the right time.  It’s a customer data platform with huge potential.

I love to have a platform that collects it all and gives me one single overview. Custimy has been very beneficial regarding time spent analyzing my business and understanding the customers better. We love to have insights, and being actionable is the most important for us. Setting up automation, which helps us to find new customers in an easier way, definitely makes our lives easier every day.

At Møbelkompagniet we had trouble retaining our existing customers. We really wanted customers to come back and make a second purchase. With Custimy’s segmentation engine we were able to engage different customer groups in order to increase their repurchasing rate. Secondly have the product insights given us a clear indication of which product is good for our business and what is not

Incorporating data from Custimy in ABENAs advertising on Meta, we experienced a +1200% increase in add-to-cart events. On all softer metrics, both audiences showed good performance but on conversions, the look-a-like audience build on Custimy data outperformed the look-a-like audience build only on Meta pixel data. Consolidating data from multiple of ABENAs available data sources in Custimy, we were able to build a stronger foundation of relevant data to reach users with a high intent to convert